There’s no doubt about it, this iOS update is one of the largest in Apple’s history. In the wake of the iPhone 5 launch, there was a considerable amount of criticism that iOS’ visual design was beginning to get stale. The core of the interface hadn’t really changed in either visual appearance or function. With iOS 7, those pundits get their wishes granted, as almost every part of the OS gets some kind of change.
For years now Apple has followed a rather intelligent waterfall of its products down the pricing stack. With the arrival of every new iPhone, the previous generation gets a $100 discount from its on-contract price, and the generation before that one is offered for free on-contract. In the early days of this strategy, it was a great way to continue to build up the iOS user base without having to compete in the lower margin feature phone space. The strategy worked quite well.
For much of the iPhone's life Apple has enjoyed a first-mover advantage. At the launch of the first iPhone, Steve Jobs expected the device and OS would give it a multi-year head start over the competition. Indeed that's how the market played out.
For a while now, ASUS has been pushing form factor boundaries in the mobile space, with dockables and other 2-in-one platforms that once seemed radical but really started making sense after a while. I've been itching to get to try one such category for a while now, the Padfone, which combines 10.1-inch tablet form factor display and battery with a 5-inch form factor smartphone device. Compute resides in the smartphone form factor device, but when docked into the Padfone station, you bring everything over with you including connectivity, media, and the platform itself. ASUS has been selling the Padfone line for a while now, and we just recently received the new Padfone Infinity based on Snapdragon 800 to play around with.
The Padfone Infinity is based on a Snapdragon 800 platform with the 2.2 GHz Krait 400 clocks inside, and 450 MHz Adreno 330 GPU. There's also 2 GB of LPDDR3 alongside. I'll save the rest of the spec listing for the table,
One of the big improvements that comes with the iPhone 5S is a new camera system, with a faster aperture for more light throughput, bigger 8 MP sensor with correspondingly bigger pixels, dual LED color temperature matching flash, and improved ISP.
After playing with the iPhone 5C, I played with the new iPhone 5S that includes a faster A7 SoC and M7 sensor fusion hub, fingerprint sensor home button, improved 8 MP camera with 1.5µm pixel pitch, F/2.2 optical system, and dual LED flash. The iPhone 5S also comes in two new colors, a space gray, and gold color which complement the white color that was previously available.
We just spent some time going hands on with the two new iPhones that Apple announced in their town hall event which just wrapped up. The iPhone 5C comes in as an entirely new device and inherits the slot the iPhone 5 would've occupied had it been kept around. It's probably the most interesting to go hands-on with since it's Apple's first all plastic phone since the 3G and 3GS.
Brian just went hands on with Apple's new iPhone 5S, showing off its performance (courtesy of the new 64-bit A7 SoC), Touch ID fingerprint sensor and camera features. Check it all out in the video below: